Tips for Measuring the Effectiveness of Your Marketing Plan

Marketing is one of the most effective ways to grow your business. Good marketing plans generate leads, drive sales, and increase your ROI. But an effective marketing plan doesn’t always come easy. Sometimes growth takes time, and sometimes it doesn’t come at all. This makes it difficult to determine whether your campaign is successful.

How can you tell if your marketing plan is working?

So how can you tell if your marketing is working? Let’s take a look.

1. Analyze Data

There are several ways to measure the success of your marketing campaigns. The first of which is taking a look at the data you’ve gathered. Consider getting a tool that calculates metrics so you can see what’s working well and what needs improvement. 

Most social media platforms have their analytics tools, and Google Analytics is a must. The more data you can analyze, the better insights you will have on what is working and what is giving you the best return on your investment.

2. Take Surveys

Another way to tell if your marketing is working is simply to ask. Online surveys are a cheap and effective way to communicate with your customers. With surveys, you can ask them how they found you, how they feel about your products and services, etc. 

Surveys can also be a great way to gather information about your target audience. Surveys let you plan more effective marketing strategies for the future. Take advantage of this opportunity by reaching out to customers today. 

3. Focus Groups

Similar to surveys, but a little more expensive, focus groups are a great way to tell if your marketing has been successful or not. The cost-benefit here is that focus groups take a deeper dive into the customer’s mind than a survey does. This deep-dive provides more accurate feedback and information that will further the success of future marketing campaigns. 

Focus groups give customers the chance to respond to questions in their own words rather than preset answers on the computer survey. This insight provides more complex solutions and more detailed information. While online surveys could probably get by with surveys, any company serious about marketing growth should take full advantage of focus groups. 

4. Track KPIs

Key Performance Indicators are metrics that define how a company measures its success. Most KPIs are simple, like tracking sales, inbound leads, or conversion rates. Regardless of the metric, take care to track it accurately and consistently. KPIs will be different based on what your business does or sells. Decide which KPIs are most relevant and begin monitoring them. 

5. Organic Traffic

Marketing that works should generate more organic traffic for your website. Generating leads through organic searches is a must for your business. Take time each month to look over how much organic traffic you’ve gained or lost. This metric will let you know if your marketing has helped shine a light on your site or not. 

6. Bounce Rate

Your bounce rate is a great way to tell if your marketing is helping your cause on a more SEO-related side of things. Generating traffic isn’t the endgame of marketing. It’s boosting sales. You can generate all the traffic in the world, but if they’re leaving your site as soon as they get there, then what’s the point?

A high bounce rate will hurt your SEO and cause your marketing efforts to fall flat. Pay close attention to this metric and make adjustments as needed to keep this number as low as possible. 

7. Blog To E-Commerce Conversions

Successful marketing drives sales and your blog is a big part of that. Most visitors to your website show up because of the free content. It’s then your job to lead them towards action. Marketing is a big part of that. 

When generating content for your website, keep your end goal in mind. Effective marketing will see an increase in your blog to E-commerce conversions. If there’s no increase, your marketing needs to be adjusted. 

Marketing is made up of many different moving pieces. Your campaigns will rarely be perfect. That’s why it’s so important to take the time to utilize tools that let you evaluate your marketing and determine if it’s a success. 

Do you need a new marketing plan?

Rubix Agency partners with startups and growing companies to create data-driven growth marketing strategies. Our team of experts can help you leverage tools such as organic and paid search, email marketing, affiliate marketing, and even television advertising. We work with you to find the right multi-pronged approach to reaching your target audience. When you engage Rubix Agency, you can benefit from a well-thought-out strategy backed by data science.